We were approached by Living.dk in relation to an exhibition stand where they wanted an animation to run on a large flat screen tv. The film will present and explain the concept in their product - an innovative shelving system. The idea was to show the unique modular build-up and configuration options. The uniqueness of the system is the ability to change the look current.
After the show the animation was adapted for use in in-store environments.
The production of animation was only Phase 1 of the project. Phase 2 was the preparation of a series of visualizations with the purpose to show the endless opportunities to build individual shelving systems. Associated with the project industrial designer Rikke Frost was responsible for the color scheme, art and style direction. Her sketches formed the basis for all our visualizations. The visualizations are divided into "study pictures" and "Environmental Images" where 3D'en offers the advantage that we can quickly make many variations.
Phase 3 was the concept website. We developed a CMS website versionized in 6 languages. The core of the site is all the 3D visualizations - a true inspiration for customers who visit the website.See the website live
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